- What is a pure good in marketing?
- What is a pure service?
- What are the characteristics of a pure public good?
- Is money a public good?
- Which of the following best describes the difference between products and services?
- What is a pure private good?
- What are the 3 levels of a product?
- What is the core benefit of Apple iPhone?
- Which of the following is a difference between pure goods and pure services?
- What is pure and impure public goods?
- Which of the following is an example of a pure service?
- What is the core product of Coca Cola?
- What is a core good?
- What is core product example?
- What is an augmented product?
What is a pure good in marketing?
Terms in this set (13) It is a service that is not physical and cannot be perceived by the senses.
What is an example of a pure Good.
Customer’s perception of how well a service meets or exceeds expectations..
What is a pure service?
A pure service business is one in which the service is the primary entity that is sold. … Examples of pure service businesses include airlines, banks, computer service bureaus, law firms, plumbing repair companies, motion picture theaters, and management consulting firms.
What are the characteristics of a pure public good?
Summary. A public good has two key characteristics: it is nonexcludable and nonrivalrous. These characteristics make it difficult for market producers to sell the good to individual consumers. Nonexcludable means that it is costly or impossible for one user to exclude others from using a good.
Is money a public good?
However there is an important aspect of money, which constitutes a pure public good: money creates trust between people who do not know each other. The state establishes and supports the trust in legal tender and the official currency, making this trust a “pure public good”—non-excludable and non-rivalrous.
Which of the following best describes the difference between products and services?
Products are physical goods, while services are non-material actions resulting in a measurable state of change for the buyer. Which of the following best describes the difference between products and services? You just studied 18 terms!
What is a pure private good?
Pure private goods are both excludable and rivalrous, where excludability means that producers can prevent some people from consuming the good or service based on their ability or willingness to pay and rivalrous indicates that one person’s consumption of a product reduces the amount available for consumption by …
What are the 3 levels of a product?
Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design.
What is the core benefit of Apple iPhone?
For example, if we take Apple; iPhone, the core product would be the ability to keep contacts in the one device and being able to call people. The actual product would be the features, the simple design and the apple logo on the back of the device.
Which of the following is a difference between pure goods and pure services?
Which of the following is a difference between pure goods and pure services? Pure goods are products that do not include any services, while pure services are products that do not include any goods. In the context of marketing, licensing involves: purchasing the right to use another company’s brand name or symbol.
What is pure and impure public goods?
Public goods can be pure or impure. Pure public goods are those that are perfectly non-rivalrous in consumption and non-excludable. Impure public goods are those that satisfy the two conditions to some extent, but not fully.
Which of the following is an example of a pure service?
Examples of a pure service include babysitting, psychotherapy, career counselling, or a massage.
What is the core product of Coca Cola?
The core product is what the consumer is actually buying and the benefits it gives. Coca Cola customers are buying a wide range of soft drinks. The actual product is the parts and features, which deliver the core product.
What is a core good?
Core Good = Appliances, Cars (service/warranty) Core Services = Hotels, Airlines (must have a tangible good) Pure Services = Teaching, consulting.
What is core product example?
The core product satisfies the most basic need of the customer. For example, a consumer who purchases a healthy snack bar may be seeking health, convenience, or simply hunger relief. A student who buys low-priced, sturdy sneakers may just be seeking footwear.
What is an augmented product?
An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its competitors. Augmenting a product involves including intangible benefits or add-ons that go beyond the product itself.